Some of our new competitors are people who've signed up to the course, only to "be inspired" and launch their own a few months later. Please don't do this ~ it hurts a lot and the market is very small.


Your right to access all course materials including the MP3s is valid for your household's personal use only, for the duration of your pregnancy. To protect the sustainability of our small independent business, files may not be used or shared in any other way under any circumstances.


Open your 'thank you for your order' auto confirmation email for full instructions on accessing the course and MP3s. The mother's EDD and email address is required at checkout.

In accordance with the Consumer Contracts Regulations, in order for you to obtain your digital download(s) within 14 days, by 'ticking' the terms and conditions box during checkout, you express your consent to waive the 14 day cooling-off period, and therefore cancellations / refunds are not possible. We do however offer a free preview of the whole course and samples of the MP3s to help you decide whether this approach is right for you before you buy.


You agree to be contacted via email and the Mailchimp platform regularly throughout pregnancy and postnatally, for the purpose of providing relevant updates, support and to send your postnatal survey. You may opt out of these communications any time by emailing us or following the 'unsubscribe' link within emails. You're automatically unsubscribed from mailing lists for non-engagement. You may resubscribe within the online course.

Your personal details are held securely for a period of 8 years. If you give consent (via the postnatal survey) for your birth story and photo to be published on the website or Facebook, these may remain online indefinitely until such a time as you request their removal.

You retain the right to have all records, information and files permanently deleted and removed on request. Your details are kept securely and are not shared with or sold to any 3rd party.


Your online payment is processed securely by trusted providers.

Our debit / credit card payment service provider is Worldpay via the Create Payments gateway. Worldpay / Create Payments are fully compliant with the Payment Card Industry Data Security Standard (PCI DSS) which requires that all cardholder information is processed and transmitted securely. We do not see your card details at any stage. Payment can be made securely using most major credit or debit cards. Your payment will show as HYPNOBIRTHING WITH ALICE on your bank or credit card statement.

Alternatively, you may pay via PayPal (no account required).